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100 Days of Mimi has been mentioned by several major publications including The Huffington Post, The Independent, The Telegraph, Daily Record, The Sun and Seventeen Magazine.

The 100 Days of Mimi blog has been endorsed by various mental health charities and other organisations including Bipolar Scotland, Bipolar UK, TYCI and was included in See Me's Supplement.

On the back of the blog, Aymie-Michelle Black was featured on STV news, was a finalist for the Scottish Mental Health Writing Awards, has made several appearances on radio programmes at BBC Radio Scotland and partakes in any relevant mental health media work in order to educate and help dissolve stigma.

100 Days of Mimi was started in 2015 and has amassed over 50,000 readers, the blog is non-profit and is run by one person: Aymie-Michelle Black, mainly penned under the nickname Mimi.